Philippines Antivirus Market
The rising concern regarding cybersecurity and virus protection has prompted many Filipino companies to embrace comprehensive security solutions, encompassing internet security, anti-spyware, malware defense, and antivirus software. In terms of revenue, the antivirus market in the Philippines has demonstrated consistent year-on-year growth from 2012 to 2018, with dominance in the enterprise sector, closely followed by the retail sector. Interestingly, many companies prefer Microsoft Defender, as it comes pre-installed on PCs. Competition in the antivirus industry is moderately concentrated, with a limited number of key players, including international giants such as Trend Micro, Sophos, Norton McAfee, Symantec, Kaspersky, Avast, ESET, among others. Additionally, domestic firms are also emerging in this market. The increasing number of internet users across various industries is expected to drive demand for antivirus solutions in the foreseeable future, effectively mitigating data breaches and cyber threats.